DENTAID is proud to announce that it has renewed its partnership to the European Federation of Periodontology (EFP) for the next three years.

The EFP is the greatest federation in the world of Periodontology, representing scientific organizations from 25 different countries. The main purpose of the EFP is to promote periodontology, and in general, periodontal health, both in Europe and around the globe, through scientific research, education and development.

DENTAID was the first company world-wide to be partner of this Federation, reflecting its solid loyalty to collaborating with major scientific associations. With this agreement, both organizations will continue to work together to improve the level of oral health throughout society.

Xeros dentaid, the complete oral cavity hydrating system that stimulates natural saliva production in patients suffering from xerostomia, or dry mouth, expands its product range with the launch of: Xeros Dentaid Chewing Gum.

Xeros dentaid Chewing Gum stimulates natural saliva production thanks to its malic acid and xylitol-based formula. Malic acid is a weak acid that stimulates natural saliva production without harming tooth enamel. Xylitol has an anticaries effect, remineralizes enamel and stimulates saliva flow. Xeros Dentaid Chewing Gum, formulated with a buffering system, keeps pH from dropping below 5.5, therefore preventing the erosion of dental enamel. Additionally, the chewing motion itself contributes to salivary gland activation, leading to greater salivation.

The purpose of the 1,800 € award is to promote initiatives aimed at improving oral health and communication with patients.

Dentaid, a leading oral pharmaceutical company, is once again sponsoring the HIDES Scientific Award for 1,800 €. In addition to this scientific category, the HIDES Award for Oral Communication and the HIDES Poster Award are also being organised and endowed with 600 € each.

The awards, which are open to all professional hygienists who form part of the Spanish Federation of Oral Hygienists, are meant to encourage members to sustain a high level of research and progress in issues related to oral health and to reach for higher scientific and technical standards. The deadline for submitting projects will be 45 days prior to the HIDES National Workshop.

This initiative demonstrates DENTAID’s continued support to dental hygienists, a community that works side-by-side with dentists. Dentaid also shows its commitment to this group of professionals by organising workshops throughout Spain through Aula Dentaid, its educational division.

The HIDES 2011 Awards will be given out at the HIDES National Workshop for Hygienists that will be held this year on October 21, 22 and 23 in Agoncillo, La Rioja, Spain.

Internationally-focused Spanish Leader

Founded in 1980, Dentaid has become a leading international company in the oral research industry, capable of finding the most optimal, cutting-edge solutions for professionals and patients. Our products include prestigious brands including Vitis®, Perio-Aid®, Desensin®, Interprox®, Halita®, Xeros Dentaid®, Waterpik® and Fittydent®.

Our business strategy is based on a strong commitment to continuous research and development of high quality, innovative products. This commitment has turned us into a multinational corporation that is present in more than 40 countries.

Dentaid, leading oral health company among pharmacies, won a silver Aspid for one of the best consumer-directed campaigns.

The VITIS Because the difference is in your mouth campaign was developed by innuo with the goal of conveying values including innovation, proximity, product range diversity and specialization to VITIS target audiences. This campaign included different consumer-directed online and offline marketing efforts.

Some of the online actions included the creation of a blog: www.bocasvitis.com, a webpage: www.vitis.es and a facebook page for the VITIS brand. Meanwhile, offline advertising through different media channels transmitted an array of smiles with the objective of portraying VITIS as something that reaches beyond just a simple grin. This campaign includes commercials, radio promotion and point-of-sale advertising materials with images of a wide variety of people displaying their personalities through the power of their smile.

Dentaid, expert company in oral health-related issues, goes one step further as social networking pioneer by winning an ASPID award for the best social media campaign created for professionals by HC-BCN. This award, granted by a panel of advertising agencies and pharmaceutical companies, once again confirms Dentaid’s position as leading company in the spread of oral health awareness.

With a strong presence on Facebook, Twitter, Youtube, Slideshare, Flickr, LinkedIn and Picasa, Dentaid is ahead of the game in the spread of information to dental and pharmaceutical professionals, a fact that was reaffirmed by this ASPID 2011 award.

Dentaid as a corporate brand submitted its candidacy to these awards for the first time, and its efforts in social networking did not go unnoticed by the members of the jury. Dentaid has completely integrated marketing 2.0 in its corporate strategy, creating a new channel for communication with professionals.

In this XV edition of the Aspid Awards for Iberoamerican Health and Pharmaceuticals Advertising, an event that has been organised by Sepromark Pharmaceutical Marketing Club and PM Farma Magazine since 1996, a total of 162 entries in the different categories were presented, and the award ceremony took place on June 14 in the Auditorium of the World Trade Center of Barcelona.